Accountable Software

Positioning and articulating a breakthrough message for a young software company as they launch a new product is a challenge. But the fact that the product - which enhances the experience of mid-market accounting software suites - could find them challenging the biggest in the business, makes the strategic thinking behind the launch critical to success. Our first effort utilized 3d animation and high-end video techniques via DVD to garner attention at a tradeshow attended by key customers. The DVD not only attracted attention, it helped to substantially differentiate Accountable Software from its competitors.

Samples below include packaging for a product demo cd and collateral.

CD Packaging

CD Front	CD Back
CD Inside