Astra Pharmaceuticals - Solutions Fair

As one of the first ad agencies on the Internet, we were asked in 1995 to work with Astra Merck to develop both their external and internal websites. In early 1996 we spent some time in Orlando where we helped Astra Merck promote their website at their internal trade show for sales staff. We designed (and worked) the booth, hired and directed an actor to play a fictional character for three days, and produced promotional literature to support the new site. In 1997, and again in early 1999, we were asked to design entirely new looks for their website - the latter for Astra Pharmaceuticals. As with the 1996 launch, 1999's effort involved working within an existing theme for their internal Solutions Fair. From start to finish, we had three weeks to design, produce and deliver a trade show, clothing for staff, and a five-piece collateral package.

When Astra Pharmaceuticals merged with Zeneca to become Astra Zeneca, we designed the U.S. website as well as the U.S. Corporate Intranet and several other Intranet projects, including one for the sales force and an interface to promote community and sharing within the international research scientists division.

This Astra Pharmaceuticals campaign included a website, collateral package and trade show exhibit.