Consolidated Drake Press

In order to position and differentiate strategic printing partner Consolidated Drake Press with other designers/ad agencies, Dalton, Rich & More wrote a series of off-beat printing stories and designed a fun 6-color tri-folded square capabilities brochure with four inserts for the high-end printer. The piece included the provocative positioning line, developed by Dalton, Rich & More: "Consolidated Drake Press...when it's time for your printing relationship to grow up." A matching 9 x 12 diecut pocket folder carrying the same positioning line and a small equipment list brochure was also created. The printing was done on Potlatch McCoy Silk Cover paperstock using a Mitsubishi 40" Six Color Press with Satin Aqueous Coating to show the actual work of Consolidated Drake Press in addition to portraying the Company's high quality, customer-service oriented values.