Software
Accountable Software
Positioning and articulating a breakthrough message for a young software company as they launch a new product is a challenge. But the fact that the product - which enhances the experience of mid-market accounting software suites - could find them challenging the biggest in the business, makes the strategic thinking behind the launch critical to success. Our first effort utilized 3d animation and high-end video techniques via DVD to garner attention at a tradeshow attended by key customers. The DVD not only attracted attention, it helped to substantially differentiate Accountable Software from its competitors.
CDC Solutions
"PUBLISH rapidly. PUBLISH securely. PUBLISH well." is the corporate positioning line Dalton, Rich & More created for CDC Solutions, global developer of publishing software for the assembly and controlled dissemination of corporate knowledge documents for the pharmaceutical and other regulated industries. The positioning line was created in conjunction with new designs for a new 8' x 10' tradeshow display booth that was featured at six shows in the United States and United Kingdom. Product brochures were updated with business descriptors created to differentiate each product line.
Dendrite International
Having served as the main US agency for Dendrite International — a pharmaceutical decision-support software company — we created their corporate brochure and handled the translation and printing in nine languages, in addition to a moving announcement, product brochures, and coordination of information with foreign offices and regional advertising agencies. We also developed their first corporate web site — a winner in the 1998 Business Marketing Association's International Pro-Comm Awards. Additionally, in 1996, we coordinated a Users' Conference in New Orleans for all domestic and international customers.
Sales Technologies Marketing Services
We were hired by Sales Technologies Marketing Services (a division of Dun & Bradstreet) to help them define and communicate their new broader capabilities. Once the new positioning was defined, we produced a new capabilities package including theme, brochure, letterhead, advertisement and direct mail series. We also worked with them to develop and launch marketing and product/packaging materials for a new software services which included a brochure, demo disk, direct mail pieces, CD packaging and User Guide documentation covers.
Technology
Bell Atlantic
As creative director at a Center City Philadelphia agency in the early 1990's, Dalton, Rich & More President Don Rich participated in helping develop meeting themes and concepts for two Financial Analysts', and two Shareowner Conferences for Bell Atlantic. The team created all themes, collateral, promotions, site design, plus coordinated and produced presentations and meeting support.
Skyway Partners
Dalton, Rich & More created a rapidly executed and smartly designed communications strategy for an emerging player in the field of providing best of breed broadband communications services to privately owned buildings, including condos, apartments, hotels, commercial properties, and campus environments. The numerous print to digital materials for Skyway Partners (www.skywaypartners.com), including corporate identity, business-to-business trade show, and trade advertising developed and designed by Dalton, Rich & More, conveyed a high-tech look and image. The campaign incorporated multi-media treatment in the trade show video (DVD), sales CD and web site for its consumer service, Hotpipe.net, for which we also created the logo. "Broadband Convergence Solutions" is the positioning statement/business descriptor we created for the company.
Structured Cabling System
In the fall of 1996, we completed a marketing plan and launch of a new Structured Cabling System. From creating a positioning and conceptual illustration, to developing a trade show booth, and coordinating the system's introduction at the Networld+ Interop Trade Show in Atlanta, we took an idea to launch in just seven weeks.
Tricord Systems
We earned a piece of business from Tricord Systems, a designer and developer of innovative server appliances for small and medium-sized businesses, and have grown the business with our creativity and responsiveness. We developed a three-piece direct mail campaign targeted to systems administrators that leveraged the technical features of the product with the business benefits. A channel partner/reseller requested the same campaign be used under its company name to support sales of the Tricord product. The campaign was also tailored for digital media.
Pharmaceutical/Health Care
AstraZeneca
As one of the first ad agencies on the Internet, we were asked in 1995 to work with Astra Merck to develop
both their external and internal web sites. In early 1996 we spent some time in Orlando where we helped
Astra Merck promote their web site at their internal trade show for sales staff. We designed (and worked)
the booth, hired and directed an actor to play a fictional character for three days, and produced
promotional literature to support the new site. In 1997, and again in early 1999, we were asked to design
entirely new looks for their site Ð the latter for Astra Pharmaceuticals. As with the 1996 launch, 1999's
effort involved working within an existing theme for their internal Solutions Fair. From start to finish,
we had three weeks to design, produce and deliver a trade show, clothing for staff, and a five-piece
collateral package. When Astra Pharmaceuticals merged with Zeneca to become Astra Zeneca, we designed the U.S. website as well as the U.S. Corporate Intranet and multiple other Intranet projects,
including two for the sales force. One of our more rewarding assignments was
to create an Intranet concept and interface to foster communication among the company's scientific
community worldwide. Addionally, we developed a Flash presentation for use to promote the US
Office of Drug Licensing.
Bowen & Briggs
We created a new corporate identity package for a national search services consulting firm focused on children's healthcare facilities and foundations, Bowen & Briggs, Inc.
e-Health Landscape
In 2001, on behalf of e-Health Landscape, a client of the Robert Wood Johnson Foundation (RWJF), we published both print and digital versions of a 144-page resource document. The html version included links throughout the document, a first of its kind for the organization.
Integrated Medical Management
DR&M helped re-position a physician practice management company with a unique strategy. The key competitors included both management firms that actually owned the physician practices they managed, plus hospital/physician practice groups that were struggling to remain independent and become profitable. Adopting a strategy of empowering the hospital/physician-owned practices with improved business knowledge and processes, the client sought a position that communicated the unique benefits of keeping medical people in charge of medical decisions. At the time, the company was known as Integrated Medical Management. The theme: How good medicine becomes good business.
McKessonHBOC
In early 1999, we worked with McKessonHBOC to develop a direct mail campaign to help promote their Medicare compliance software product, Pathways Compliance Advisor. This automated Medicare compliance solution is based upon more than 15 years of both payor and provider experience. Additionally, we recently completed a direct mail piece promoting an exclusive HEDIS 2000 teleseminar which pulled 280 participants on a mailing of 3,500. To quote the product managerÉ "the campaign has been an overwhelming success and we are all very pleased."
Premiere Research Worldwide
In the early summer of 1993, we developed, coordinated, and produced a one-day Open House and Symposia for a United Medical Company, Premiere Research Worldwide, at their new headquarters in Center City Philadelphia. The purpose was to introduce the unique facilities to the Clinical Pharmacology Community. We developed and coordinated everything from invitations and the Open House theme, to the event PR. Additionally, we researched and produced unusual medical-oriented entertainment. A unique effort included the production of artwork for the building's large, high-ceiling foyer. We located a mural of the history of pharmacology at the Philadelphia College of Pharmacy & Science, arranged and produced
fine-art photography of nine sections of the mural, and produced museum-quality prints and framing.
The American College of Physicians
Early in 1999, we were asked to work with an organizational consultant as a skill and staffing assessment advisor for the marketing/communications department of The American College of Physicians (ACP), the world's largest medical association for a single specialty. Participating in 50 interviews of all senior and director level staff, plus the marketing/communications staff, we helped develop an innovative quality control structure to meet their unique culture and evolving product needs. During early 2000, we help ACP conduct a competitive assessment and recommendations for their key publication - The Annals of Internal Medicine.
The Local Initiative Funding Partners & NJ Health Initiatives
We completed a newsletter design for The Local Initiative Funding Partners and New Jersey Health Initiatives, funding providers and partners to hundreds of health care programs. The group is a program of The Robert Wood Johnson Foundation.
The Robert Wood Johnson Foundation
We have designed fifteen Program Identity Images for The Robert Wood Johnson Foundation - the largest U.S. foundation devoted to health care.
In addition, we have created various letterhead packages and program booklets based upon their standard design format.
Business-to-Business
Alliance Holdings
Our web site design for Alliance Holdings, Inc. became the driving design for the redevelopment of the Company's corporate brand and identity. Alliance Holdings offers closely held companies unique ways to transfer complete or partial ownership of their business to its employees. While their audience is somewhat conservative, there is a need for their Company to stand out. The vibrant colors and logo treatment from the web design were mirrored in the corporate capabilities brochure, pocket folder and inserts, letterhead, envelopes, mailing labels and other marketing materials.
Anderson Consulting (Accenture)
We have worked with Andersen Consulting's (Accenture) New Business Web Presentation Team to design web site graphics for their new business presentations to prospective pharmaceutical and food industry clients.
Braceland Printing
We produced a direct mail campaign for Braceland Printing, a web printer (big rolls of paper, not the Internet). Targeted to specific SIC codes, the three mailers were designed to inform potential clients about the advantages of using a web press for their catalogue and directory work. The first mailing paid for the campaign. We followed that success with the design and launch of Braceland's first web site. We also developed a 100+ page book on "how to sell web printing" for their trade customers.
Cahners Publishing
We developed a promotional program, including direct mail, media kit and advertising for one of Cahners' (formerly Chilton) publications, Industrial Maintenance & Plant Operations (IMPO). It was our fifth year developing the campaign. The magazine's marketing director shared a note from his group's vice president, which said, "...Creativity for the sake of creativity is a waste of time. Creativity that produces results is an art not to be taken for granted. This [direct mail campaign] certainly falls into the latter... nice job again!"
Consolidated Drake Press
In order to position and differentiate strategic printing partner Consolidated Drake Press with designers/ad agencies, Dalton, Rich & More wrote a series of off-beat printing stories and designed a fun 6-color tri-folded square capabilities brochure with four inserts for the high-end printer. The piece included the provocative positioning line, developed by Dalton, Rich & More: "Consolidated Drake Press...when it's time for your printing relationship to grow up." A matching 9 x 12 diecut pocket folder carrying the same positioning line and a small equipment list brochure was also created. The printing was done on Potlatch McCoy Silk Cover paperstock using a Mitsubishi 40" Six Color Press with Satin Aqueous Coating to show the actual work of Consolidated Drake Press in addition to portraying the Company's high quality, customer-service oriented values.
Delaware Valley Industrial Resource Council (DVIRC)
During the scramble to get everyone's computer systems Y2K compliant, the Delaware Valley Industrial Resource Council (DVIRC) hired us to develop an advertising and direct mail campaign. The focus of the campaign was to create awareness of, and requests for, the Y2K Jumpstart and Analysis Kit being provided by DVIRC to manufacturers in the 5-county Philadelphia metropolitan area.
Event Strategy Group
To develop strategies and then implement corporate conferences, meetings and road shows is probably one of the most intense jobs in the communications industry. But taking the craziness and making it effective, fun and affordable is the goal of Event Strategy Group. We helped them articulate this message in a positioning line (Enjoy The Madness) that captures the essence of their company, their staff, and their advantage over competitors. A Flash web site also helped position this high tech, high energy company with the right kind of client.
FlagZone
For FlagZone, a national manufacturer of flags, we designed and produced a beautiful, 28-page product catalog and pricing insert for 2001 and 2002.
Frogkick
"LEARN, TO LEAP" is the brand position created by Dalton, Rich & More for Frogkick, a training company whose leader is in his second generation of founding and growing a company that customizes learning experiences designed around specific business needs. We have completed the development of the corporate identification collateral package, including a new business announcement that garnered much attention from prospective clients. Along with a direct mail campaign, we developed the supporting branding and positioning materials for Frogkick with a dynamic web site (www.frogkick.com) and marketing material development.
Gregory FCA Communications
We helped to create and launch an innovative web-based, animated newsletter for a national PR firm, Gregory Communications, of Ardmore. The newsletter was e-mailed to a highly researched list of marketing executives, and features a single, in-depth interview with a key media executive about a current, compelling topic. The newsletter linked directly to an animated web site for the firm, featuring humorous, yet quite effective interactive case studies of several of the firm's most visible successes. We also designed a site for Financial Communications Associates. With the merger to form Gregory FCA Communications, we designed their corporate identity and continue to work closely with them to help service the design needs of many of their clients.
Lang Tendons
We developed a corporate sales brochure, sell sheets, a trade show, and a web site for Lang Tendons (DSI-Lang Geotech), a PA-based manufacturer of post-tensioning systems for temporary or permanent construction support in a wide variety of applications, including retaining walls, excavation support, dam tiedowns, structural slabs, bridge strengthening, stadium roof cables, etc.
Raymond Karsan Associates (TalentPoint, Kenexa)
We developed a new corporate positioning, plus a series of direct mail/handout pieces in 1998 for an Oracle Service Provider, Software Support Services (S3) (part of Raymond Karsan Associates, then TalentPoint, Kenexa). The positioning is as a company that helps clients combine the advantage of Best (business) Practices with an implementation process that was designed to work rapidly, while matching the business needs of the client company.
Consumer
Consumer Credit Counseling Services of Delaware Valley (CCCS)
Dalton, Rich & More created an awareness campaign for Consumer Credit Counseling Service of Delaware Valley that increased referrals to the counseling agency's six locations in the area. The campaign included the development of a strategic position, which drew on the counseling agency's 30 years of non-profit community service in three areas: consumer education, budget and credit counseling, and debt reduction program. Dalton, Rich & More then developed and produced a corresponding advertising campaign that had a friendly face and used transit and outdoor billboards and print advertising to promote the message - There is a right way to get control of your bills, and your life. Associated corporate identity print materials, including a marketing brochure and client handbook, were also developed and produced portraying a friendly and professional image. Web site redesign (www.cccsdv.org) carried the branding created for print over into the digital format. In late 2001, we developed a series of Flash teasers for use with strategic partners, along with a Flash presentation selling CCCS services. We continue to provide web site update services.
Kodak's PictureVision
In late 1999, we worked with Kodak's PictureVision to develop a contest web site sponsored by Kodak, AOL & Brandmania.com. The design and the winners of the contest were featured on the Kodak Photonet online site under the Fashion Disaster icon we produced.
Surveillance Data
Surveillence Data has been in business since 1981 providing healthcare data and market research to pharmaceutical, consumer products, and healthcare companies. Their mission is to provide healthcare data products with high business relevance and the means and know-how to put that data into action. We helped to take that information from concept to the web for Flustar.com, Pollen.com, and a variety of other proprietary data management products.
WeatherTrends International
WeatherTrends International, formerly a Surveillence Data company, went on its own with its weather trending data provided to corporate and retail customers. In addition to developing the design of the client reports, we created their new logo and website design (www.wxtrends.com). We continue to work with them on new projects.
