At DRM, we shudder when we pick up a magazine, turn on the TV, or surf the 'net and see misquotes, misspeaks, misleading 'communications.' Everywhere you turn there seems to be ideas that are breaking down instead of breaking through.
That's why in the early days of the Internet (1995), we produced a Netazine entitled What They Meant To Say Was (WTMTSW). In it, we and our readers took shots at ideas and messages that frankly were not what we like to call 'straight to the brain.' Stuff that didn't meet our standards, nor those of our clients.
But alas, we ran out of time (got real busy as the company grew). But that doesn't mean that a cheap shot can't last forever. So take a look at what we've collected over the years. If you have an idea of your own that would be a good candidate for WTMTSW, let us know. If it's good, we'll take a moment to add it to the pile. Our e-mail: websters@carpedrm.com.
Enjoy.
